new∙blue is a design and craft innovation company reinventing traditional Indian craft practices by recycling industrial waste to co-create contemporary collectibles.​​​​​​​

Innovation for Preservation 
new∙blue is the second technological intervention in Jaipur Blue Pottery since the 1860s. Rooted in Indian craft’s legacy of making with local material abundance, we are connecting the largest craft concentration in the world to some of the largest landfill sites, creating value for ecology and economy alike.
Studio 
Based and born in Jaipur (India), we’re a team of material scientists, artisans, and designers reimagining the future of Indian craft by collaborating with industrial waste streams from sanitary ware and the steel industries. We aim to combine our expertise in craft research, product design, and material science to refocus climate action through traditional technologies.
About The Founder
Newblue was founded by designer Disharee Mathur, a Jaipur-native, during her masters in Innovation Design Engineering (IDE) at the Royal College of Art and Imperial College, London. It is a result of conversations between 4 institutions across two countries- the Material Research Center at the Malviya National Institute of Technology (MNIT) and Neerja Blue Pottery in Jaipur, brought together with IDE at the Royal College of Art and Imperial College, London. It takes a participatory approach to rethinking craft from the particle level of the material to the mass of form and function; that is relevant, receptive, and innovates as an act of preservation.


Media

The Indian Express
"How a collaboration between metal artisans from Bhubaneswar and young art practitioners is documenting an ancient tradition"

Dezeen
"The Design Industry needs to imagine a world where we use less energy, full stop"

Metropolis Magazine
"The Future of Home Interiors is Hyper-flexible, Circular, and Joyful"

Design Milk
"MDW22: SaloneSatellite Showcases the Best From Under 35 Designers"

La Repubblica
"Un solo futuro? Ne abbiamo tanti"

Surfaces Reporter
"Designer reinvents century-old Jaipur blue pottery with discarded sanitaryware"

Design Milk
"Disharee Mathur Turns Damaged Sinks and Toilets Into Vases and Accessories."

The Hindu
"Discarded sinks find new life as Jaipur Blue Pottery."

Living in Design - Designer Spotlight

Interni Magazine
  Exhibitions & Awards

2024
"Sound Shapes Form"
at Odisha Craft Odyssey Exhibition at Lalit Kala Academy, (India)

Winter Show
at Round them Oranges Gallery, India

2022
Cluster Craft Fair and Exhibition
London

Salone Satellite Awards Exhibition
Milan Design Week, Milan

SaloneSatellite 2022
Milan Design Week, Milan

2021
Helen Hamlyn Design Awards Ceremony
London
Helen Hamlyn Design Award
The Snowden Award for Disability for Project Newblue


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